I, don’t know about you? But given such a clear picture of the consequences of my actions, would definitely make me dump my thrash somewhere else. It’s a great example of the power of contextual communication.
I found this on Jan Chipchase’s blog – a great blog, where he kindly shares his many observations and insights, from his work as a researcher for Nokia.
Here is the URL for his blog “Future Perfect”:
http://www.janchipchase.com/
The sticker says translated “The Nuclear Family in Denmark”. The placement on the dumpster seems rather symbolic with divorce rates at a historical high level (approximately every second marriage ends in divorce in Denmark) and the rise of the mixed families brought together from several marriages and backgrounds.
Off course it turns out the sticker is just a promotion initiative for a Danish creative collective and has no symbolic meaning what so ever.
More about the anthropological history of “Families” and “The Nuclear Family” in detail here:
http://en.wikipedia.org/wiki/Nuclear_family
I recently turned 31 of age, and as an extra little birthday present my brother (who is on the safe side of 30 with his 27 years) sent me this article from the New York version of Metro about the “Grups Sociographic” (the name off-course coming from Star Trek).
Although being a bit NYC-centric the article perfectly explains the driving motivations for not wanting grow old and remain – sometimes pathetically – young at mind. The article was off-course spot-on a “thirtysomething” like myself working in the communication business and it’s shows some interesting rethinking on what it means to be a grown-up.
The article even includes a new series of “Exactitudes” from the Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek, which again shows the dress codes of a specific social group. It’s photographs of some of the people described in the interview and it’s the first "Exactitudes" project in New York.
Link to the article here:
http://newyorkmetro.com/news/features/16529/index.html
And to the Exactitudes project here:
http://www.exactitudes.com/
