In the vast world of buzzword marketing - whether it’s called branded content, brand synergies, new media alliances, brand integration, Madison + Vine - one of the most obvious and well thought alliances is the new iPod + U2 campaign.
What a smart move to make the special edition black iPod with the automatic loading of the album. I even find the first single Vertigo one of the more explosive U2 numbers in years.
The extended 2 minute video/ad that only figures in the iTunes Music Store is actually a better video then the real MTV video.
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