We made a little campaign last year for the Danish Board of Health which has been awarded a couple of times in the creative competition circuit and was not least very effective in terms of making the Danish population exercise 30 minutes a day. As a bit of surprise I received a new copy of Lürzer’s Archive and an accompanying DVD. Our spot was in the finest company in between Saatchi’s great NSPCC “The Ventriloquist” spot and W+K’s funny Nike “Hot Dog” spot.
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