September 30, 2005

Just google it


A new article from Xtreme Information poses the question whether the almighty Google are merely the public servants on the information highway or the result of innovative marketing spin. I think they are both – but most of all I think they are the masters of product innovation.

Their word-of mouth and consumer led approach to marketing is without a doubt the most impressive marketing (and business) case in years. I’m looking for more functionality like this:

http://kh.google.com/download/earth/index.html
http://scholar.google.com/
http://www.google.com/webhp?complete=1&hl=en

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