Think small

This is not an ode to the classic DDB VW ad.

It’s just a thought on the rise of the portable video/content devises. Weather the winner in this game is going to be the new iPod, the PSP, The 3G mobile phones, PDA’s, Sony MP3’s, iRiver or whoever is not that important.

The thing is video content is going to be in your pocket from now on.

Video content is going to be sold relatively cheap (Disney already sells through iTunes and MTV has just bought iFilm). But I’m just wondering whether content should be the same in every medium. It seems that what is created for the TV/Internet sphere is just scaled down when is goes down to the small screens. Maybe future music videos, ads, sitcoms and even movies should be done in different versions – one that’s works in the “old” media and one for this new genre. The introduction of the iPod is a good example where they have cleverly used a concert close-up of Bono instead of some traditional video where you could hardly see anything.