Colourful briefing
Guess it’s good to have your good old “who, what, when, where, why & how” when briefing on a communication assignment. It’s the essentials and you can never really go wrong there. Having said I lean towards adding a few additional layers to the briefing sessions. It’s my experience that the classical one page word document can be spiced up a little bit. Do a book with just as many pictures as words. Do a book only with pictures. Have somebody draw the brief (or do it yourself). Make a brief package with lots of physical material that’s relevant for the assignment – maybe even the actual product. Do the brief as a game with lots of questions to be answered. Do the briefing in an inspiring location. Do something different. 
Guess it’s good to have your good old “who, what, when, where, why & how” when briefing on a communication assignment. It’s the essentials and you can never really go wrong there. Having said I lean towards adding a few additional layers to the briefing sessions. It’s my experience that the classical one page word document can be spiced up a little bit. Do a book with just as many pictures as words. Do a book only with pictures. Have somebody draw the brief (or do it yourself). Make a brief package with lots of physical material that’s relevant for the assignment – maybe even the actual product. Do the brief as a game with lots of questions to be answered. Do the briefing in an inspiring location. Do something different. 
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