I went to this seminar the other day conducted by the Copenhagen Institute for Future Studies. I got to hear the excellent speaker “Mr. New Marketing Manifesto” John Grant. It wasn’t that much what he preached - having read his books and articles (and similar thoughts from other self proclaimed marketing gurus) – but moreover his ability to tell them in an engaging way. He was talking about the demise of the old marketing world with it’s fixture on positioning, image, trends & messaging and change into embracing uncertainty, brand realities, “being the trend” & “touching peoples lives”. Some of his newer thoughts should be released in an upcoming book. Anyway here are his 10 rules for building brands “in a Marketing 2.0 way”:
http://www.dontstop01.com/doc/John%20Grant%20-%20presentation.pdf
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