Casper Willer

August 23, 2004

Sponging


How do you invent those new cutting edge running shoes, the next marketing plan, state-of-the art ad campaign.

To Bryan Finke of Nike the road to innovation comes from this simple definition:

“get out, be a sponge, gain insight, translate that into innovation in everything you do”.


Taken from the on-line magazine- Reveries.com


Posted by Rock'n'roll & Advertising at 8/23/2004

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      • Sponging
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