August 23, 2004
How do you invent those new cutting edge running shoes, the next marketing plan, state-of-the art ad campaign.
To Bryan Finke of Nike the road to innovation comes from this simple definition:
“get out, be a sponge, gain insight, translate that into innovation in everything you do”.
Taken from the on-line magazine- Reveries.com
Rock'n'roll & Advertising
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