October 28, 2004

Do it yourselfish

Despite the fact that most men accept the whole equal rights issue between the sexes there are little corners of modern living we as men like to have for ourselves!

“The sports wisdom conversation”, Silly competitions, “The praise, mysteries and frustrations over women at bars at night conversation“, playing cards, automotive knowledge, and last but not least the very self-realization of us as male species - the almighty do-it-yourself capabilities.
When we put on our tool belt you women shouldn’t bother to be smarter than us or tell us what to do.

So give us this one chance to believe we can create, build, construct on our own.

Most powerful opening narrator ever

There was me, that is Alex, and my three droogs, that is Pete, Georgie Boy and Dim. And we sat in the Korova Milk Bar trying to make up our rassoodocks what to do with the evening. The Korova Milk Bar sold milk plus - milk plus vellocet or synthemesc or drencrom which is what we were drinking. This would sharpen you up and make you ready for a bit of the old Ultra-Violence.
(The opening of Clockwork Orange with the voice of Malcolm McDowell)

October 21, 2004

Rock'n'roll & Advertising

In the vast world of buzzword marketing - whether it’s called branded content, brand synergies, new media alliances, brand integration, Madison + Vine - one of the most obvious and well thought alliances is the new iPod + U2 campaign.

What a smart move to make the special edition black iPod with the automatic loading of the album. I even find the first single Vertigo one of the more explosive U2 numbers in years.

The extended 2 minute video/ad that only figures in the iTunes Music Store is actually a better video then the real MTV video.

October 20, 2004

Birth of the cool

I went to this exhibition featuring the Ulm movement which was the predecessor to Bauhaus after the Second World War. Really cool stuff for companies like Audi, Lufthansa, Braun and others.

But most interestingly with a clear status as the inspirational source for the current Apple design extravagance.

October 14, 2004

I’m beginning to see the light

Like a growing number of cities Copenhagen has its annual culture night, this year it was last Friday. This means museums, governmental building, shops, tourist attractions, companies, galleries even a few churches open until midnight.

Such a great idea seeing all these places you would normally never go.

This year’s additional theme was light installations. Buildings wrapped in a new light, art on buildings, major game consol displays. All in al a super show.

October 12, 2004

Fanta’stic Comeback ?

For me Fanta is such an iconic beverage brand dating back to eternal childhood summers.

Today I would never dream of ordering a Fanta – it has this childish feel to it and their advertising only makes it worse. I could order an Orangina a Schweppes or even a Tango. But no place for Fanta on my mental brand preference list.

But then I thought what if the old Raymond Loewy bottle was relaunched. Could that make Fanta a more relevant and acceptable choice in cafes and restaurants among other than the 12 year old crowd. I’m positive.

But off-course Fanta might continue sleeping within their lucky co-distribution with Coca Cola.

October 05, 2004

We Are Family

Sister Sledge was probably unaware of the wisdom in their disco song.

In the journal Nature, scientists from Massachusetts Institute of Technology and Yale University are claiming that all living human beings can be traced back to one guy in Asia 1500 B.C.

October 04, 2004

Zoologist meets Computer Geek

zoo Posted by Hello

We Are Not In The Tailor Business

If you are out to describe the truth, leave elegance to the tailor.
Albert Einstein

The First Event Marketing Man

I hear and I forget. I see and I remember. I do and I understand.