December 08, 2004

Reinvention of a childhood icon

I just bought this book as a present for some friends of mine’s kid. It’s the story of Christmas retold with Lego bricks.

It wasn’t made by Lego off course. It was made by a graphic designer.

It made me think why Lego don’t reinvent the platforms from where their iconic bricks are made relevant to today’s more technique savvy kids.

Lego’s current economical troubles come from their failed attempts to attract attention to these young consumers. Young consumers that wants more interactive storytelling that could come from Lego bricks occurring in video games, cartoons and even good old fashioned books (It has to be said that Lego are doing a lot of innovative stuff with their Bionicle series for pre-teens but that’s another story).

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