The ever ongoing discussion whether there is a correlation between inspiring environments and the level of creative thinking is right now rallying at Ernie Schencks blog .
I personally don’t think an interesting agency décor can make up for lack of talent. On the other hand I think the mixture of untraditional offices and gifted people can sometimes get the thinking to places you wouldn’t have been elsewhere.
The other day we had a couple of ducks outside the agency door and we are only 5 minutes away from the centre of Copenhagen. That actually gave a little bit of unexpected inspiration to something we where trying to solve in a whole other ball game. Maybe we should set more briefing sessions in the zoo.
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