February 28, 2006

Old-school co-creation

Co-creation and mass customization is not new to the sneaker world – most impressively demonstrated with the Nike ID feature. But now rival Adidas also wants their claim to fame in this field and it’s supposedly originates from a similar project dating back more than 20 years. Their initiative Adicolor is very non-technical but creative customization tool – that consist of acrylic paints, two paint brushes, a wooden palette and off course a pair of plain white sneaks ready to be forever individualized.

The full article is found at Sneaker Freaker here: http://sneakerfreaker.com/article.php?id=484

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