September 28, 2004

Bands are great brands

Just think about how lucky the happy owners of bands are. Everybody is interested in them – they have fans that are craving for brand knowledge and interaction.

They can get away with inconsistency - people even tend to worship them reinventing themselves from campaign to campaign (or album to album).

They can get away with silly names for their brands and their sub-brands (albums) are being virally distributed even before they are launched.

1 comment:

Dan said...

Good blog but without yellow page advertising you have little chance of selling anything.