Casper Willer

October 20, 2004

Birth of the cool


I went to this exhibition featuring the Ulm movement which was the predecessor to Bauhaus after the Second World War. Really cool stuff for companies like Audi, Lufthansa, Braun and others.

But most interestingly with a clear status as the inspirational source for the current Apple design extravagance.

Posted by Rock'n'roll & Advertising at 10/20/2004

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