October 12, 2004

Fanta’stic Comeback ?

For me Fanta is such an iconic beverage brand dating back to eternal childhood summers.

Today I would never dream of ordering a Fanta – it has this childish feel to it and their advertising only makes it worse. I could order an Orangina a Schweppes or even a Tango. But no place for Fanta on my mental brand preference list.

But then I thought what if the old Raymond Loewy bottle was relaunched. Could that make Fanta a more relevant and acceptable choice in cafes and restaurants among other than the 12 year old crowd. I’m positive.

But off-course Fanta might continue sleeping within their lucky co-distribution with Coca Cola.

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