November 10, 2004

Architecture as a main branding tool

The great blog recently wrote about a tiny coffee shop in New York that is differentiating them from big corporate competitors by using architecture as the main tool.

Few big retailers have really seized the potential of a profound belief in architecture.

Of course some fashion retailers have impressing flagship architecture and also Apple have grasped the potential. But I guess many more ordinary and non-lifestyle chic brands could get their uniqueness from this. Maybe even a funny building for a Toy-store could work.

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