November 24, 2004

We will win next year

There’s nothing like the good spirits of amateur sports. Personally the soccer team I play on didn’t win the tournament this year. We where close though. We lost in the final round and finished in third position. (No, need to say number one and two got to play the national championships at our level…)

I think there is tons of insights that sport marketers could fire off from amateur sport. In the new funny Nike Shox spots they have captured the potential of Mr. Average in a running challenge with a Hot-Dog stand. Funny too see that it also works for Nike without no high-profiled stars. More of these amateur moments please.

No comments: