January 14, 2005
Nobody owns the waiting time
Standing in line, waiting for the train, sitting in the bus, waiting for an appointment at a cafe – all aspects of that weird definable public sphere where nobody’s talking and nobody’s knows what to do with there hands and body. It is surely one of the most fascination studies in everyday life anthropology. Most people are probably thinking what story lies behind the person next to them while thinking what to do with the hands and bodies again.
So I thought what a great thing if a product could utilize the potential of owning this waiting time. I see a potential for claiming the waiting time for a variety of goods
- The free newspapers, books, magazines
- Little stories on the take-away coffee cups
- The 3G phones
- The Rubrick Cube (waiting for a comeback – buy the way the code is here)
- Outdoor media (what if there where more interesting commercial messages then the usual outdoor posters and flatscreens.
The filmmaker Kassandra Wellendorf has made a whole documentary called Invisible about the choreography of waiting in the public waiting sphere.