March 02, 2005

Water octane 98

I just passed by one of those consumer tests on water. Not surprisingly the tap water was almost rated as good as those highly priced designer bottles – off course it have to be said that the Danish ground water is rather clean though.

But it made me think what if the quality of water wasn’t’ just a matter of branding exclusive labels and bottles but also was associated with the more factual brand attributes like mineral containment and stuff.

Water is the human fuel and like cars we can fill ourselves with different qualities for the engine. In a market where everything is developed in terms of origin and bottle design…what if a company only focused on the quality of the water and that was what you paid for like the quality of fuel at a gas station.

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