May 26, 2005
I have always been wondering what it is with retail and animals. It’s like if you run out of ideas use animals. I guess in this case it’s a retail manager that have been mesmerized by lack of sales in his consumer electronics outlet and have thought “what if we give out flyers on the street in front of the store” or even better “what if the flyers are delivered by a Tony the Tiger kind of guy”. Maybe if they’re selling to kids I can understand the craziness.
Or maybe it’s just my own distant memory of working in the Sponsorship department of Carlsberg where everybody from time to time had to dress up as an elephant to get the attention of TV-cameras. I kind of feel with the guy inside Tony the Tiger.