June 28, 2005

All about the work

It’s funny to reed between the lines of the statements both advertisers and agencies publish after a pitch. Often it seems the formula for the perfect pitch is phenomenons like: budget optimization, holding company consolidation, old personal ties, fee considerations, branding process mania, internal office politics, ancient accolades and lots of other fancy management buzzwords.

Therefore it’s comforting to see advertisers that actually go after the work and nothing but the work. The talented people at Cliff Freeman and Partners got this statement from chairman and CEO Mark Wattles from Ultimate Electronics after a review.

Cliff Freeman and Partners gets it, understands the mindset of our customer and creates fantastic communications that people remember and respond to.

This is simple but great guiding principles for choosing an ad agency.

No comments: