July 01, 2005

Close, but no cigar

We got a National Board of Health spot Exercise 30 minutes a day short listed in Cannes last weekend so for a while hopes where high that a Lion could be coming our way and stand next to our golden Epica and other fine prizes the campaign has gathered.

But the judges let us down - although a little disappointed we have no grudge against the jury. Next up is documenting the effectiveness of the campaign for the Danish Effies and then we just finished two new campaigns for the client so we will try our luck next year on the sandy beaches of South France.

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