December 08, 2005
Guess it’s good to have your good old “who, what, when, where, why & how” when briefing on a communication assignment. It’s the essentials and you can never really go wrong there. Having said I lean towards adding a few additional layers to the briefing sessions. It’s my experience that the classical one page word document can be spiced up a little bit. Do a book with just as many pictures as words. Do a book only with pictures. Have somebody draw the brief (or do it yourself). Make a brief package with lots of physical material that’s relevant for the assignment – maybe even the actual product. Do the brief as a game with lots of questions to be answered. Do the briefing in an inspiring location. Do something different.