August 02, 2005

Summer reading 1

It’s summertime. Time to catch up on some of the books I have only merely glanced through earlier this year. On the strategy and planning front I finally got through Malcolm Gladwells “Blink” and Bruce Mau’s “Massive Change”. Great reads both of them because their both packed with possible analogies for how the modern world of communication works and how we can work differently as communicators and agency people. There’s a great little review of Blink seen from an advertising point of view over at Russell Davies site

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