May 31, 2006

Albers & Moholy-Nagy, great planners

I found these pictures from a trip to the Josef Albers and László Moholy-Nagy exhibition at Tate Modern. Albers and Nagy where two of the pioneers of modernism and apart from working within a broad variety of media ranging from painting and moving sculptures to photography, film, furniture and graphic design, they where great thinkers and the exhibition was filled with thought-provoking quotes and statements – mostly encompassing their belief in art as an important tool for social change.

Many of the quotes are spot on planning principles (not strange with their thinking centred on a “consumer comes first” attitude) and more surprisingly on the current changes in how brands are communicating with consumers. It’s always great with quotes that show that current hype is based upon universal thinking that goes way back.

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