May 18, 2006

Are you generic?

Probably a question most brands and the people behind them ask themselves everyday in the world of marketing - a world that cries for more opinionated, radical and imaginative strategic thinking - a world where the building of strong market positions - not only relies upon great creative execution for differentiation.

The “are you generic project” is funded on the same principals in the cry for better content in magazines. Content that is not dictated by advertisers, and is trying to set their own agendas.

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