Promise not accomplished

Just stopped by this car and I didn’t really feel like joining this prestigious club. Over promising names and communication has a rare ability of creating aversions or worse brand hijacking initiatives from consumers.

Also found this article on brand hijacking by the two guys Faris Yakob and Ben Richards from Naked:
http://citizenspin.typepad.com/citizenspin/2004/12/beating_the_bra.html