January 30, 2006
Saw this funny little place in Barcelona. Found out its Camper’s version of a fast food joint - placed near their Casa Camper Hotel. The food is more organic and less fat, mostly formed like balls, built on rice and vegetables and is actually not meant to be very fast. I think this brand extension into the restaurant business is in fine conjunction with the Camper brand, which is all about authenticity and sticking to the shoe companies roots. It uniquely positions itself around a slower, gentle and more considered world that is not so obsessed with fast-paced modern technology. Embodied in the company endline and philosophy “walk, don’t run”.